Verticals

Industries we serve.

Three premium verticals, each with its own revenue problem and the same nine-stage operating system underneath. Pick the one closest to your practice.

01 — Dental & Cosmetic Dentistry

Production from the chairs you already own.

Most dental practice intake stops at "new patient inquiry." Calls land on a front-desk that is already triaging hygiene; insurance verifications eat the morning; case-average rarely makes it back into the marketing brief.

Merestone closes the loop end to end. Every qualified chair opportunity is captured into one inbox, scored on case-average, followed up across weeks, and reactivated — so production comes from the existing pipeline rather than another referral push.

02 — Med Spas & Aesthetic Medicine

Consult slots become treatment plans, not single-visit revenue.

Med spa inquiry volume masks low close rates. Patients book a consult after a single Instagram touch, then drift — the front desk has no record of the source, the provider has no series plan, and the patient never rebooks.

We unify generative demand, sub-minute response, and persistent follow-up against your treatment menu. Every consult is qualified against case-average, brought back through a measured cadence, and reactivated on a dormancy window — so consult bookings become treatment plans.

03 — High-Value Home Services

High-ticket estimates close — not 'no answer,' not 'call back.'

HVAC, roofing, plumbing, restoration, and remodeling jobs don't lose at lead-gen — they lose at the handoff between the call and the quote. Dispatch radios the tech, the tech misses the appointment, the lead never hears back, and the job goes to whoever called next.

Merestone captures every inbound lead from every channel into a single qualified queue, routes it to the right tech by trade and zip, and persists follow-up across weeks. Dormant estimates are reactivated on a measurable cadence, so revenue is owned from first call to signed contract.

Begin

Start with a Growth Assessment.

A 60-minute session with the partner who will run the build. You leave with a written diagnosis tied to your vertical — whether or not we end up doing the work.